Guerrilla art group sabotages outdoor ads
A guerrilla campaign led by 26 international artists, including Banksy collaborator Paul Insect, have covered existing outdoor campaigns with their own work to "challenge the destructive impacts of the advertising industry".
The 'Brandalism' campaign has been covering Clear Channel, JCDecaux and Primesight outdoor spaces with their guerrilla art, which incorporates brands Nike, Footlocker, JD Sports, McDonald's and Locog, among others, into the replacement work.
The group claims the strict enforcement of branding regulations for the London 2012 Olympics for commercial interests has been a strong part of provoking their reaction.
The group have completed a postering road-trip of five cities over five days, ending in London this week. They have installed 35 anti-advertising artworks across Leeds, Manchester, Birmingham, Bristol and the capital.
Their images include a parody of Nike's ads, in which Wayne Rooney holds up a Footlocker bag underneath the strapline: "Just loot it".
The work comments on a range of social issues including debt, the environment, body image, consumerism, cultural values and the UK riots from last summer.
The group also cited Government reports on the 2011 riots and think tank reports on the ethical debates surrounding advertising and its impact on cultural values as further references.
Robert Graysford, a member of the group, said, "We’ve taken over these billboards because the advertising industry takes no responsibility for the messages they force-feed us every day. They claim to give us choice but we have no choice to 'opt out' from these intrusions into our public and personal spaces.
"We're lab rats for ad execs who exploit our fears and insecurities through consumerism. I’m a human being, not a consumer. So by taking these billboards, we are taking these spaces back. If Sao Paolo in Brazil can ban all outdoor advertising, so can we."
The artists include Ron English, Robert Montgomery, Broken Fingaz, Know Hope and Paul Insect.Follow @loullamae_es
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Social Media Manager - NOW TV Sky negotiable, London
- MULTICHANNEL CREATIVE MANAGER Success Digital £85000 per annum, London
- Senior Internal Communications Manager VMA Group £60k to £80k plus package dependent on experience, East Midlands
- Senior Copywriter/Head of Copy Dynamic New Alliances £60000.00 - £65000.00 per annum, City of London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- 'We will always love M&S' says Walker Media in goodbye statement