Sainsbury's launches blind football online challenge
By Matthew Chapman, campaignlive.co.uk, Wednesday, 18 July 2012 10:35AM
Sainsbury's, a Paralympic Games sponsor, has released an online game based on the sport of "blind football".
The supermarket’s Paralympic ambassador David Beckham, who controversially missed out on a place in the Team GB football squad, will feature in the online game.
Content agency Drum worked with independent digital agency Chunk to create the game in conjunction with Channel 4, the official broadcaster of the Paralympics.
The online game is hosted on a Sainsbury’s dedicated microsite on Channel 4's website.
Players undertake a series of challenges including learning how to pass, tackle, dribble and score using 3D sound technology.
Traffic will be driven to the game using Sainsbury’s social media channels including Facebook and Twitter.
Sainsbury’s is running the game in conjunction with an in-store and online Paralympic ticket giveaway.
Jat Sahota, head of sponsorship at Sainsbury’s, said: "We want to provide customers all across the UK the chance to get involved with the Games, whether they are able to visit an event or just getting to grips with the game from home."Follow @mattchapmanuk
This article was first published on campaignlive.co.uk
- Marketing Communications Executive Blue Skies Marketing Recruitment £25000 - £28000 per annum, Worcester
- Design Director - Brand Design and Packaging Agency - London - £55k - £60k - NP143 Stonor £55k - £60k, London (Greater)
- Traffic Planning Manager Premier Consultants c. £40,000 plus benefits, London (Central), London (Greater)
- Senior Fundraising Development Officer Comic Relief From £35,000pa, London (Central), London (Greater)
- PR Account Manager / Senior Account Manager Network Career Consultants £30000 - £40000 per annum, London
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- Lloyds reviews media planning and buying