Atomic nets global Star Alliance brief
By Jeremy Lee, campaignlive.co.uk, Thursday, 19 July 2012 11:10AM
Atomic London, the start-up agency founded by Nick Fox and three of his former DDB UK colleagues, has picked up the global advertising brief for the airline network Star Alliance.
The agency won the business, which moves from DDB UK, without a pitch. It is the first account to be picked up by the new agency.
Star Alliance includes brands such as bmi, United Airlines and Lufthansa.
Last year, DDB created a pan-European campaign for Star Alliance that promoted global travel. The TV, print, online and social ads focused on the "Biosphere Connections" sustainability project.
In February, DDB created an app for the network that allowed business travellers to earn upgrades and prizes by taking photos.
Atomic London launched at the end of May. The agency's founders are Fox, Jon Goulding, Guy Bradbury and Richard Hill. Atomic London has a "co-operative" relationship with DDB.
This article was first published on campaignlive.co.uk
- Marketing Manager Ball & Hoolahan £80,000 per annum + Car or c/a, South East England
- Marketing Executive Ball & Hoolahan £30,000 per annum, London (Central), London (Greater)
- Senior Brand Manager Ball & Hoolahan £45,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 + c/a, London (Central), London (Greater)
- Qual Research Executive Ball & Hoolahan £30,000, London (Central), London (Greater)
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media