DCM launches new advertising system
Digital Cinema Media, the cinema sales house owned by Odeon and Cineworld, is moving to a new digital system in a bid to offer greater creativity and flexibility for advertisers.
From 28 September, 95 per cent of DCM cinemas will be able to receive copy digitally, allowing advertisers to book cinema campaigns in similar ways to other display media.
The copy deadline will be cut from three weeks to one and advertisers can plan their campaign to a specific showing, start their activity on any day of the week, use multiple ad executions and change or rotate copy.
DCM has invested in its own system to facilitate digital scheduling and delivery to its more than 2,000 cinema screens and improve accountability through next-day admissions data.
Simon Rees, the managing director at DCM, said: "The new digital cinema advertising products will give advertisers unprecedented levels of speed and choice."
This article was first published on campaignlive.co.uk
- DCM celebrates digital with 'emotional' idents
- DCM hires former Emap exec Rob Tomalin to head business development
- DCM hires Clear Channel's Zoe Jones as marketing director
- My Media Week: Simon Rees
- Out and About: 4 October
- Tesco and Sony react to cinema lead time change
- Think BR: Nurturing talent in a dynamic media world
- Out and About: 9 August
- DCM and Primesight roll out interactive cinema six-sheets
- Innovation Strategist Rare Selection Up to £50K + bonus & benefits, Central London
- Brand Consultant Rare Selection Up to £45K + benefits, London
- Brand Consultant Rare Selection Upto £55K + bonus & benefits, Central London
- Senior Developer Daniel Marks London £50K, Central London
- Senior Designer Daniel Marks London £40-45K + Benefits., London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.