DCM launches new advertising system
Digital Cinema Media, the cinema sales house owned by Odeon and Cineworld, is moving to a new digital system in a bid to offer greater creativity and flexibility for advertisers.
From 28 September, 95 per cent of DCM cinemas will be able to receive copy digitally, allowing advertisers to book cinema campaigns in similar ways to other display media.
The copy deadline will be cut from three weeks to one and advertisers can plan their campaign to a specific showing, start their activity on any day of the week, use multiple ad executions and change or rotate copy.
DCM has invested in its own system to facilitate digital scheduling and delivery to its more than 2,000 cinema screens and improve accountability through next-day admissions data.
Simon Rees, the managing director at DCM, said: "The new digital cinema advertising products will give advertisers unprecedented levels of speed and choice."
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Media Planner / Buyer - DRTV & Brand Response TV ADLIB £24k - £28k + Bonus, North Somerset
- Content Manager Mortimer Spinks £22000 - £29000 per annum + + Excellent Benefits , Rugby
- Senior Integrated Project Manager Premier Media £45000 - £65000 per annum + Benefits, London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure