TBWA\London lands £10m Beko digital brief
By Sara Kimberley, campaignlive.co.uk, Thursday, 19 July 2012 11:30AM
Beko, the domestic appliance manufacturer, has hired TBWA\London to handle its £10m digital account, after a pitch.
Beko has not previously worked with a dedicated digital shop, opting instead to use agencies on an ad hoc basis.
The appointment cements TBWA\London's relationship with Beko, for which it already handles above-the-line advertising.
It will now also handle social media strategy, optimisation and activation, website redesign, online advertising and content generation.
Teresa Arbuckle, Beko's marketing director, said: "The team and the pitch impressed everyone at Beko and we are looking forward to developing dynamic and forward-thinking work together."
Last year, Beko signed Kirsty Gallacher as part of its tie-in with The Football League to promote a healthy lifestyle for children.
The Sky Sports presenter fronted a Facebook campaign offering tips on areas such as children's nutrition and school-holiday activities. The activity was created by Snack Media, a subsidiary of the sports marketing agency Sports Revolution.
This article was first published on campaignlive.co.uk
- CLIENT RELATIONSHIP DIRECTOR - MARKETING AGENCY Live Recruitment £50000 - £60000 per annum + Bbonus + Benefits, Buckinghamshire
- DIGITAL PROJECT MANAGER - INTEGRATED MARKETING AGENCY Live Recruitment £25000 - £30000 per annum + excellent benefits + bonuses, West Midlands
- ACCOUNT EXECUTIVE - EMPLOYEE ENGAGEMENT AGENCY Live Recruitment £16000 - £21000 per annum, Buckinghamshire
- Senior Research Analyst Hasson Associates £28000 - £32000 per annum, London
- Global Insight manager | World leading OTC company Elizabeth Norman International £50000 - £60000 per annum + Car + bonus , London
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers