Volkswagen highlights affordability with shopping ads
By Daniel Farey-Jones, campaignlive.co.uk, Friday, 20 July 2012 11:15AM
Volkwagen is launching a new £2.8m campaign by Adam & Eve DDB showing people buying Polos and Golfs as part of their everyday shopping.
Three 30-second TV spots will run from tomorrow (21 July) and will be supported by a national print and digital campaign until 10 September.
The campaign targets new car buyers, but aims to make the general public rethink the price of Volkswagen cars. The ads include the strapline 'unbelievable value' and are supported by strong tactical offers from the brand.
Jeremy Craigen, executive creative director at Adam & Eve DDB, said: "This campaign marks a new direction for Volkswagen Value ads, but still executed in a way only Volkswagen can with wit, humanity and honesty."
The creative team on the campaign were art director Rob Messeter and copywriter Mike Crowe. The TV ads were produced by Rattling Stick and directed by Andy McLeod.
Kirsten Stagg, Volkswagen’s national communications manager, said: "They are eye-catching and eye-opening adverts that will challenges people’s concept of value and help them recognise the affordability of our range."
MediaCom is handling planning and buying for the campaign, on which the car manufacturer is spending £2.8m.
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- EVENTS COORDINATOR - AGENCY Live Recruitment COMPETITIVE, Derbyshire
- Paid Search Manager (Chinese market) - London - £45K + benefits Salt £45000 per annum + benefits, London
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Instagram partners with Omnicom to launch ad service in the UK
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- First Direct launches campaign in Downton Abbey slot