Three rolls out manifesto-style ad for internet offering
By Sarah Shearman, campaignlive.co.uk, Monday, 23 July 2012 10:03AM
Three, the mobile operator, has launched a manifesto-style integrated campaign positioning itself as a network that is "built for the internet".
A long-copy press ad, created by Wieden & Kennedy, highlights the internet capabilities the network provides its customers, including "Skyping your mum Happy Birthday from the top deck on the 47 bus" and "tweeting @justinbeiber from a festival Portaloo".
The campaign, which breaks this week and will run until mid-September, includes print, digital out of home, and online.
The agency's creative team included creative directors Dan Norris and Ray Shaugnessy, art director Freddie Powell and copywriter Hollie Walker. Media planning and buying was handled by Mindshare.
Wieden & Kennedy won the mobile network's £18m advertising account in January last year. It rolled out its first TV ad, 'drops'’, which promoted Three as "the fastest-growing mobile network" the following October.Follow @shearmans
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Biddable Manager Aspire £35000.00 - £40000.00 per annum, London
- Digital Project Manager - Agency £40-45K Source £40000 - £45000 per annum, London
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned