Media Agenda: Ben Wood
By Mark Banham, mediaweek.co.uk, Wednesday, 25 July 2012 02:00PM
Ben Wood, managing director for iProspect, talks to Media Week about the explosion of data and the role agencies now face in the challenge of helping brands reach the right consumers.
Ben Wood: managing director for iProspect talks to Media Week's Mark Banham
Watch the video here
.This article was first published on mediaweek.co.uk
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Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
