Sky recruits Harry Redknapp to front fantasy football campaign
Harry Redknapp, the former Tottenham Hotspur manager, and his wife Sandra are to feature in a series of three ads for Sky Sports as the start of its fantasy football season nears.
The Sky Sports Fantasy Football competition allows registered consumers to win up to £25,000 by selecting their 11 players in a preferred formation, with a budget of £75m.
The supporting campaign will show Redknapp making the tough call of who to pick for his Sky Sports Fantasy Football team, calling on his wife and pet British bulldog to aid him in the decision-making process.
The marketing activity breaks on 6 August, with the TV ads running across sports programmes and channels, including Sky Sports, supported by digital and social media campaign.
Facebook activity includes Redknapp revealing his team on the social networking site, for consumers to engage with and challenge.
Edward Moss, Sky betting and gaming marketing director, said: "It's great to have Harry on board ahead of the new season.
"Nobody can deny that he has been a great top-flight manager, but now we'll get to see if he can emulate his real-life achievements in the world of Sky Sports Fantasy Football."Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Global Marketing Manager Ball & Hoolahan £65,000 per annum, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £38,000 per annum + Car/Car Allowance, London (Central), London (Greater), South East
- Junior Brand Manager Ball & Hoolahan £35,000 per annum, London (Central), London (Greater)
- Senior Brand & Communications Manager Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
Agency: Wieden & Kennedy New York
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- McDonald's launches 40th anniversary campaign
- TalkTalk to launch user-generated X Factor idents
- Watch Harvey Keitel's Wolf bark again in new Direct Line ads
- Celebrity Cruises opts for Goodstuff