Branson tells tourists where to go in new Virgin London guide
Sir Richard Branson has revealed his top London hotspots for tourists to visit in Virgin Atlantic's first city guide app, claiming the London Eye is his favourite landmark due to its previous role in a stunt taunting rival British Airways.
Virgin Atlantic's free London City Guide app, for the iPhone and iPad, features itineraries from the airline's crew and select London celebrities, including designer Alice Temperley and polo captain Luke Tomlinson.
Branson’s top five "London loves" will be included in the app, with the London Eye named as his favourite due to the opportunity it gave him for a media stunt against his rival airline, because of problems encountered by the Eye's engineers when the wheel was originally built.
Branson said: "It reminds me of the time we played a brilliant joke on its sponsor BA. They were having trouble erecting it, so we flew an airship over the Eye bearing the slogan, "BA can't get it up!"
He highlights Portobello Road and Ladbroke Grove as inspiring parts of London, as he started Virgin in the area, plugs Jamie Oliver's restaurant Fifteen, and gives his own establishment, Kensington Roof Gardens, as a suitable location for a business lunch.
The airline's first city guide sits alongside its portfolio of mobile check-in, flight tracker, flying without fear and trip journal apps.
The app also features tips and lists, from "top-ten films featuring London", to a calendar to keep track of sporting events across the city, supported by augmented reality views.
This article was first published on marketingmagazine.co.uk
- Project Executive Pitch Consultants £15000 - £19000 per annum, Warwickshire
- Marketing & Comms Executive Major Players £28000 - £35000 per annum, West Midlands
- Senior Designer Creative Recruitment £35000 - £40000 per annum, City of London
- Digital Designer - UI Designer Zebra People £30000 - £40000 per annum + benefits, London
- Senior Copywriter - Conceptual, Charity, Direct Marketing Agency ADLIB Upto £50k, Bristol
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media
- WPP's Martin Sorrell reconsiders strength of newspapers