Time Out considers move to freesheet
By Nick Batten, campaignlive.co.uk, Thursday, 26 July 2012 11:00AM
Time Out, the London-based weekly listings magazine, is working on plans to convert the title into a free weekly.
Possible changes include an update to its content so that the print edition complements the website. However, it is understood that a final decision on the free move has yet to be taken.
The changes would result in the print edition containing fewer listings and more content, such as features and reviews, funded by advertising.
The magazine has shown a decline in circulation in recent years, falling from 87,308 in the second half of 2007 to 55,032 by the end of 2011.
It is understood that Time Out is looking to increase its online presence to take advantage of the Underground Wi-Fi that has been installed for the Olympics.
Since Time Out's launch in 1968, the Time Out Group has expanded to publish listings for other cities, travel guidebooks and guides to specific aspects of cities.Follow @nickbatten2
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Head of Brand Strategy & Sponsorship Telefonica Up to £100k + Car Allowance + 20% Bonus + Package, Berkshire
- Martin Sorrell earns 780 times more than average WPP employee
- 3 top tips on how to save an epic social media fail
- Lake Capital rejects demands of Engine's rebel shareholders
- Head lice-killing mousse launches in the UK with cartoon campaign
- Facebook's 'Buy' button: a leap too far?
- Beiersdorf postpones review after MAA criticisms of procedure