Carat retains DfT's Think! business

By Katherine Levy, campaignlive.co.uk, Thursday, 26 July 2012 11:15AM

Carat has retained the communications planning business on the Department for Transport's £3.5 million Think! road-safety account.

Think!: Carat beat Starcom, Media­Com and Arena Media

Think!: Carat beat Starcom, Media­Com and Arena Media

The agency triumphed in a pitch against Starcom, MediaCom and Arena Media.

Carat, which has worked on the business for ten years, has been appointed with a new, three-year contract. M4C will continue to handle media buying for above-the-line activity.

Mark Hughes, the business director at Carat, said: "We already had a strong relationship with Think! and DfT. That they chose to remain with us for their new strategy is testament to their trust in Carat to unlock the value of media to deliver against their objectives of reducing death and casualties on our roads."

Abbott Mead Vickers BBDO and Leo Burnett have both created recent Think! road-safety campaigns. However, budgets have been hit in line with a reduction in overall government advertising spend.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Senior Brand Manager Ball & Hoolahan £45,000 per annum,