Pop-up agency for college-leavers launches
By Ian Darby, campaignlive.co.uk, Thursday, 26 July 2012 10:45AM
Commercial Break, a new initiative to encourage young college-leavers from under-privileged backgrounds to enter the ad business, has launched a pop-up agency.
The Commercial Break agency has opened its doors with a brief from the video game company Ubisoft, which is behind releases including Splinter Cell and Assassin's Creed.
Thirty students, aged 18 and 19, from colleges across London applied for the eight positions on the team and will work in space provided by Southwark College. The aim is to create an ad campaign to support the launch of a Ubisoft game in the autumn.
The Commercial Break initiative is the brainchild of James Hillhouse, a freelance planner who previously worked at DDB, and Susie Burdekin, a consultant at the coaching company Drill.
A second phase of the initiative will support the team in finding paid internships following work on the Ubisoft brief. Hillhouse is in talks with agencies in an attempt to secure placements.
Mark Slaughter, the head of brand marketing at Ubisoft, said: "We believe the participants will bring a fresh perspective."Follow @Darbs73
This article was first published on campaignlive.co.uk
- Head of UX & Digital Design Director MCG Associates tax free competitive package, Dubai (Emirate) (AE)
- Ad Ops Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Assistant Brand Manager (ABM) Food / FMCG William Jackson Food Group £competitive, Kingston upon Hull, East Riding of Yorkshire
- Senior Account Manager - Integrated Agency Royds Raphael £35k-£38k+bonus+excellent benefits, London
- Project Manager - Branding & Design FREELANCE / CONTRACT Royds Raphael £150-£180+ neg day rate, London
- KitKat's mocking Apple tweet outperforms Oreo's Superbowl
- Social Media Week: what social media has taught us
- TfL launches selfie campaign to encourage people to get home safely
- Argos releases alien swan song ad
- Branded Content sends messages ads cannot, Diageo boss says
- 13 ways to create a winning print ad