Cunard Line picks LBi for digital task

By Katherine Levy, campaignlive.co.uk, Thursday, 26 July 2012 11:10AM

Cunard Line, the luxury cruise brand, has hired LBi to work on its digital business in the UK, the US and Australia.

Cunard Line: picks LBi to handle digital in three markets

Cunard Line: picks LBi to handle digital in three markets

LBi, which won the account after a pitch, has been appointed to work on "the online customer journey" with a special focus on redesigning Cunard Line's website for all three markets.

The agency will also create an optimised tablet experience to boost online bookings.

Cunard Line is a sub-brand of Carnival Group, which appointed Karmarama to its £6 million Carnival Cruises UK ad account in January.

Vizeum has handled media for Cunard Line since 2008, when it was appointed to the brand along with the sister Carnival brands P&O Cruises and Princess Cruises. Vizeum is unaffected by the review.

Claire Hazle, the head of digital marketing for Carnival UK, said: "We chose LBi because their response to our brief showed a real understanding of the brand and how the Cunard experience can be reflected in digital channels."

This article was first published on campaignlive.co.uk

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