FT paywall is 'a growth story' claims chief executive
The Financial Times' chief executive John Ridding has praised the success of its paywall as "a growth story", as the FT confirms its digital subscriber base has exceeded its print circulation for the first time.
According to figures released today (27 July), the FT's combined digital and print reach is around 600,000 a day, comprising more than 300,000 digital subscribers and a print circulation of 297,225 (in May), according to the Audit Bureau of Circulations (ABC).
Ridding told Media Week: "For the first time ever, we now have more digital subscribers than print circulation. That's pretty recent, it's only in the last month or so. It's a big deal because it's happening in the context of growth."
Although print circulation and advertising revenue has decreased, Ridding said, the increase of overall paid readership had helped boost overall revenues.
According to the FT's parent group Pearson's results released this morning, the FT made sales of £216m in the first half of 2012, representing underlying growth of 7%, despite ad revenue declines in the trade and recruitment categories.
Ridding said: "So there's a lot of focus about problems in the industry and challenges. Well, this is a growth story. We're growing our paid-for readership. It's now 600,000 and it's never been that high in 125 years of the FT.
"Yes, ad revenues are being challenged by the mess that is the macro economic situation, but overall, revenues are up too."
The FT was one of the first newspapers to introduce a paywall on its digital content. At the time, many people in the industry were sceptical about the move and doubtful that digital readers would be willing to pay to read content.Follow @MaisieMcCabe
This article was first published on mediaweek.co.uk
- The Washington Post to launch a metered paywall this summer
- Pearson chief John Fallon denies the FT is for sale as sales increase 4%
- Rob Grimshaw talks mobile and the FT's biggest challenge yet
- Interview: John Ridding of the FT on paywalls and passion
- FT digital subs overtake print circulation
- FT most widely read by European elites
- FT web app nears 200,000 downloads
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.