Specsavers ad seizes on Korea flag fiasco
By Nick Batten, campaignlive.co.uk, Friday, 27 July 2012 09:18AM
Specsavers has taken out a press ad based on the Olympic mix-up that took place on Wednesday, when the wrong country's flag was displayed before a football match, following on from the optician's recent activity that referenced Euro 2012.
The flag for South Korea was mistakenly displayed at a women's football match between North Korea and Colombia.
The ad has been booked into the sport and Olympic supplements of the following papers today (27 July): Metro, The Sun, the Daily Mail, Daily Star, The Daily Telegraph, The Times, Daily Mirror, The Independent, I, The Guardian and the Daily Express.
It is also being pushed out through channels such as Facebook and Twitter.
The ad was conceived in-house by Specsavers creatives, Simon Bougourd and Neil Brush, and the creative director is Graham Daldry.
Richard Holmes, marketing director of Specsavers, said: "Like everyone else, we're looking forward to watching the next few weeks of sport.
"This is just a gentle reminder that to get the best view of the action, a visit to your local Specsavers might be a good idea."
Daldry said: "We were on the lookout for an Olympic 'Should've' and we haven't had to wait long for a classic.
"There may be a theme developing here – they are using our line in the Ukraine [after the England goal line drama] and now it is bringing North and South Korea together. We are wondering where it will appear next."
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Manager | 6 month contract Twist Recruitment £35000 - £43000 per annum, City of London
- Technical Project Manager Aspire £24000 - £26000 per annum + benefits, London
- Senior Account Director | 6 month contract Twist Recruitment £50000.00 - £58000.00 per annum, City of London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood