Nestle marketing controller joins Wells and Young's
By Ed Owen, marketingmagazine.co.uk, Monday, 30 July 2012 09:48AM
Nestle marketing controller Phil Toms has joined Wells and Young's as director of brands.
Toms will take on the role in November this year and report to commercial director David Revell.
His remit will include brand marketing, PR and consumer insight.
Toms managed the Shreddies brand as part of a portfolio of products at Nestle, and developed the 'Knitted by Nanas' campaign, as well as helping build the Cheerios brand.
He also worked on kids' brands, Shredded Wheat, Oats&More, and Health and Nutrition.
His job will be based in Bradford, and will develop brand plans to drive footfall and increase profit.
Revell said: "[Toms has a] keen understanding of consumer needs.
"This will be invaluable as he shapes our strategy to build on the individual strengths of a diverse portfolio that encompasses established favourites like Wells Bombardier, rising stars such as Estrella Damm right through to the niche beers that include Banana Bread Beer and Young's Double Chocolate Stout."
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Business Development Manager Adam Recruitment £45000 - £55000 per annum, City of London
- Head of New Business to £70,000. Film & Commercials agency. London EC1 Mark Paine Recruitment to £70,000, EC1
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Managing director Paul Hayes to leave News UK after 15 years
- Vizeum on alert as 21st Century Fox review includes £150m European media