Olympic Opening Ceremony tweeted about 9.7 million times
By Sarah Shearman, mediaweek.co.uk, Monday, 30 July 2012 11:45AM
The London 2012 Opening Ceremony was tweeted about nearly 10 million times worldwide, while social media has been blamed for disruption to the weekend's Olympics broadcasts, in what has been billed as the world's first "social Olympics".
According to Twitter the number of tweets mentioning the Opening Ceremony, which averaged a domestic TV audience of 22.4 million viewers, was 9.66 million, from its 8pm start on Friday (27 July) to when it finished broadcasting in the US.
The biggest spike in Twitter conversation occurred when Rowan Atkinson's character Mr Bean took part in a rendition of 'Chariots of Fire'. This coincided with the TV peak of 26.9 million viewers, as the TV audience took to dual-screening the event.
The live-tweet sent by Tim Berners-Lee, the inventor of the world-wide web, during his appearance in the Opening Ceremony, which stated: "This is for everyone #london2012 #oneweb #openingceremony @webfoundation @w3c" was retweeted 10,000 times.
Even before the Opening Ceremony began, Twitter said it was experiencing more Olympics-related tweets that day than it had in a single day of the Beijing Games in 2008, but did not reveal any data.
However TV viewers took to Twitter to complain about the BBC's coverage of the cycling, which suffered a series of technical glitches.
Commentators for the Games were unable to explain how far ahead the leaders were in the men and women's cycling events, which went through Box Hill in Surrey.
The International Olympics Committee (IOC) has reportedly said that the heavy use of Twitter and texts being sent by spectators watching were overloading data networks and was to blame for the glitches in the coverage.
According to Reuters, an IOC spokesman said fans should avoid sending non-urgent tweets and text messages during the Olympics.
The IOC did not respond for a request for comment. Twitter and the Olympic Broadcast Services (OBS) London, which is responsible for the technology for the road race, declined to comment.
Read more on The Wall blog
This article was first published on mediaweek.co.uk
- Paralympic Opening Ceremony peaks at 10.9m
- Industry view: Will Opening Ceremony boost Britain's appeal abroad?
- Coca-Cola chief counters Olympic seats issue
- Under-fire LOCOG defended over empty seats response
- Olympic sponsors deny being at fault for empty seats
- Think BR: Olympics & Paralympics - key dates for advertisers' diaries
- London 2012 Opening Ceremony peaks at 26.9m viewers
- Designer / Creative Artworker David Thatcher Recruitment £25-30k, Wantage, South Oxfordshire
- Senior Account Manager / Account Director David Thatcher Recruitment 335-60k dep experience, Milton Keynes
- planning Director Twist Recruitment £80000 - £100000 per annum, London
- Digital Account Manager [Beauty Account] - Excellent London Agency - to £30k Fill Recruitment Ltd to £30k + great benefits, Central London
- Account Manager - Superb Central London Agency - to £30k Fill Recruitment Ltd to £30k, Central London
- Blippar connects disjointed families, says MEC executive
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
What we can all learn from how Daft Punk won the web