Vitaminwater Facebook app helps 'skip the dip'

By Daniel Farey-Jones, campaignlive.co.uk, Monday, 30 July 2012 12:40PM

Coca-Cola-owned brand Glacéau Vitaminwater has released a Facebook app created by Jam that positions it as helping people escape energy dips.

Vitaminwater Facebook app helps 'skip the dip'

Called ‘Skip the Dip’, the app opens with Sky News presenter Georgie Thompson delivering a news report discussing the phenomenon of the ‘dip’ sweeping across Europe.

Users then find themselves in a personalised journey as Glacéau Vitaminwater shows them how to ‘Skip the Dip’ and celebrates their success.

The brand, which is the ‘official best mate’ of the Olympic Games, gives fans the opportunity to share their own personalised fun newsreel.

The ‘Skip the Dip’ campaign will be supported through digital activity including an audio partnership with Spotify as well as YouTube video content and Facebook ads, planned by media agency Vizeum.

Kirsty Dolan, Glacéau business manager at Coca-Cola Great Britain, said: "This light-hearted approach to skipping the ‘Dip’ that we know our consumers experience, offers a ‘must-do’ for fans to keep them energised and close to the Glacéau vitaminwater brand."

The app comes out soon after the business kicked off a pitch for the European advertising account for Vitaminwater.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London