Vitaminwater Facebook app helps 'skip the dip'
By Daniel Farey-Jones, campaignlive.co.uk, Monday, 30 July 2012 12:40PM
Coca-Cola-owned brand Glacéau Vitaminwater has released a Facebook app created by Jam that positions it as helping people escape energy dips.
Called ‘Skip the Dip’, the app opens with Sky News presenter Georgie Thompson delivering a news report discussing the phenomenon of the ‘dip’ sweeping across Europe.
Users then find themselves in a personalised journey as Glacéau Vitaminwater shows them how to ‘Skip the Dip’ and celebrates their success.
The brand, which is the ‘official best mate’ of the Olympic Games, gives fans the opportunity to share their own personalised fun newsreel.
The ‘Skip the Dip’ campaign will be supported through digital activity including an audio partnership with Spotify as well as YouTube video content and Facebook ads, planned by media agency Vizeum.
Kirsty Dolan, Glacéau business manager at Coca-Cola Great Britain, said: "This light-hearted approach to skipping the ‘Dip’ that we know our consumers experience, offers a ‘must-do’ for fans to keep them energised and close to the Glacéau vitaminwater brand."
The app comes out soon after the business kicked off a pitch for the European advertising account for Vitaminwater.
This article was first published on campaignlive.co.uk
- Senior Creative Major Players £70000 - £80000 per annum, London
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Senior Brand Manager Salt £160 - £190 per day, Reading
- Senior Project Manager Digital Gurus £40000 - £45000 Per Annum, london
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media