DCM and Primesight roll out interactive cinema six-sheets
By Loulla-Mae Eleftheriou-Smith, mediaweek.co.uk, Wednesday, 01 August 2012 10:30AM
Outdoor media company Primesight is installing 100 interactive six-sheet panels in 100 Cineworld, Odeon and Vue theatres in a tie-up with cinema sales house DCM.
Brands will be able to have a two-way conversation with consumers through the new technology used within the panels.
Consumers will be able to engage with the digital outdoor ads by using touch, Wi-Fi, NFC and QR codes embedded into the unit case.
The panels will be situated within cinema foyers to target an estimated monthly footfall of 2.5 million consumers.
They are expected to be installed by the end of the summer and will launch with ads for Bird's Eye.
The frozen food company's campaign will feature brand mascot Clarence and will promote a consumer competition to win a year's supply of cinema tickets for their family.
Louise Trinder, head of creative solutions at DCM, said: "With the potential to deploy technologies such as Microsoft Kinect and deliver bonus content to mobile, brands can now engage with audiences before, during and beyond their cinematic experience."Follow @loullamae_es
This article was first published on mediaweek.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Media Planner / Buyer - DRTV & Brand Response TV ADLIB £24k - £28k + Bonus, North Somerset
- Content Manager Mortimer Spinks £22000 - £29000 per annum + + Excellent Benefits , Rugby
- Senior Integrated Project Manager Premier Media £45000 - £65000 per annum + Benefits, London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure