Maxus wins £4m Arcadia account
By Mark Banham, campaignlive.co.uk, Thursday, 02 August 2012 10:50AM
Arcadia, the high-street retail group owned by Sir Philip Green, has awarded its £4 million media planning and buying account to the WPP agency Maxus after a final shoot-out against Total Media.
Arena Media and the7stars were also involved in the early stages of the process, which was handled by the consultant Rania Robinson.
The incumbent, Carat, declined to repitch. Carat worked on the Arcadia business for a number of years and added the BHS media account in January 2010 without a pitch after the merger of BHS into Arcadia in 2009.
The bulk of Arcadia's media spend is focused on BHS, which accounts for around £3.5 million, while Topshop and Topman spend around £600,000, according to figures from Nielsen.
In September last year, Arcadia awarded the BHS creative account to Cheethambell JWT. Grey London has also created fast-turnaround ads for Arcadia to support sales.
Maxus refused to comment.
This article was first published on campaignlive.co.uk
- Marketing Manager Fidelity Worldwide Investment Dependent on Experience, Surrey
- Senior Manager Customer Engagement - Sports Brand (Relocation) Ultimate Asset €70000 - €73000 per annum + Relocation package, Bavaria
- Digital Sales Account Director Ultimate Asset £43000 - £45000 per annum + 15-20k comms, London
- Senior Manager Loyalty Ultimate Asset €70000 - €73000 per annum + Relocation package, Bavaria
- Account Manager: Ecommerce Blue Skies Marketing Recruitment £24000 - £28000 per annum, Stockport
- Tetley launches ad with Tea Folk in middle of medieval battle
- HSBC uses emotive ad to relaunch bank account on Christmas Day
- Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
- 'Creative' RFI requests are getting out of control
- Top 10 most-viewed The Work
- Ocean Outdoor finds new owners in Searchlight Capital