BBH beats four to win £12m RAC advertising business
By Anne Cassidy, campaignlive.co.uk, Thursday, 02 August 2012 10:30AM
RAC, the breakdown service, has appointed Bartle Bogle Hegarty to its £12 million ad account after a controversial and protracted pitch.
BBH beat the incumbent, Rapier, and Grey, Rainey Kelly Campbell Roalfe/Y&R and Saatchi & Saatchi.
The original review, which kicked off in April, had an initial procurement focus, according to sources. In the early stages, it was run by the interim marketing director, Lysa Hardy, and was part of a wider review of suppliers called by the private equity company The Carlyle Group, which acquired RAC last year.
RAC's pitch was rebooted by the chief marketing officer, John Orriss, who stepped in to lead the process at the beginning of July, soon after arriving at the company.
BBH will produce integrated activity across media including TV, print, radio, direct marketing and online. ZenithOptimedia will continue to handle media.
Rapier had worked on the RAC digital and direct marketing business since May 2011 and then added the advertising account in July 2011.
Orriss, a former News International sales director, said: "The creativity and strategic thinking that BBH has delivered so far shows me we have the right partner for the future. Together, we will deliver effective, innovative and quality communication."
Ben Fennell, the chief executive of BBH London, said: "We are thrilled with this appointment and greatly looking forward to creating the kind of work that this iconic British brand deserves."
This article was first published on campaignlive.co.uk
- Client Services Director - Brand Marketing Agency ADLIB £60k - £65k, Bath
- Senior Account Manager - B2B and B2C integrated and digital comms JEFFERSON £30,000 - 40,000 plus benefits, London (Central), London (Greater)
- CREATIVE MANAGER 35-45k London Creative Recruitment Ã‚£35000 - Ã‚£45000 per annum + Benefits, London
- Account Manager - Mobile Loyalty Digital Gurus £25000 - £37000 Per Annum, London
- UI Designer - Unrestricted Creative, Prototyping and Innovation ADLIB Upto £25k DOE, Bristol
- 7Up kicks off global campaign with urban knitting ad
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton
- VisitBritain crowdsources digital marketing campaign
- Zurich launches snowmen cinema campaign across Europe
- Cheil Worldwide buys Iris stake