Campaign Viral Chart: Zombies rule in Walking Dead ad

By Ben Hall, campaignlive.co.uk, Friday, 03 August 2012 09:55AM

An experimental ad for US drama 'The Walking Dead', created by Thinkmodo, has been shared more than any other ad this week, knocking DC Shoes from the top spot.

The Walking Dead: Zombies rule with 180,000 shares

The Walking Dead: Zombies rule with 180,000 shares

The ad, which sees actors take to the street in full zombie make-up has now been viewed more than 2 million times and has inspired 100 blog posts.

Olympic sponsors P&G find themselves taking bronze, appearing in the chart once more with an ad centred around American gymnast, Gabrielle Douglas.

The ad is one of two in this week's chart from agency Wieden & Kennedy, the second for Nike reaching seventh place with more than 18,500 shares.

With less than 100 days to go until Americans vote for a new president, rivals Romney and Obama are both featured in the chart.

Incumbent president Barack Obama presents his vision for economic growth directly to camera, while Romney's ad interviews a small car manufacturer whose businesses was allegedly ruined by Obama's bailout of General Motors.

Though in tenth place the Obama ad sits six places lower than Romney's, it has been viewed more than 1.8 million times more.

The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook and the blogosphere.

Ads launched more than 30 days ago are not included.


1. The Walking Dead 'could zombies live among us?' by Thinkmodo

180,447 shares this week

All time: 185,347 shares

 


2. DC Shoes 'Ken Block's Gymkhana five' created in-house

52,501 shares this week

All time: 1,860,548 shares

 


3. P&G 'raising an olympian' by Wieden & Kennedy

49,554 shares this week

All time: 59,439 shares

 


4. Mitt Romney 'dreams' created by Romney for President

26,402 shares this week

All time: 26,514 shares

 


5. Sesame Street 'share it maybe' by Sesame Street Workshop

26,329 shares this week

All time: 686,448 shares

 


6. Google 'the next chapter of the internet' by VB&P

20,417 shares this week

All time: 28,959 shares

 


7. Nike 'find your greatness' by Wieden & Kennedy

18,773 shares this week

All time: 47,956 shares

 


8. Samsung 'everyone's Olympic games'

17,840 shares this week

All time: 18,403 shares

 


9. Louis Vuitton 'infinity borders', directed by KT Auleta

13,251 shares this week

All time: 13,217 shares

 


10. Obama Biden 'the choice' by Obama for America

9,555 shares this week

All time: 39,867 shares

 


This article was first published on campaignlive.co.uk

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