Agency: Bartle Bogle Hegarty
According to unofficial overnight figures, Farah’s victory in 27 minutes 30 seconds brought the BBC the highest audience of this year’s games so far, excluding the Opening Ceremony, at 9.45pm on BBC One and BBC Olympics 1 on Saturday night.
In what was a highly successful day for both Team GB and the BBC on Saturday night, Jessica Ennis’ victory in the heptathlon was watched by 16.3 million at 9pm across BBC One and BBC Olympics 1.
An audience of 15.6 million viewers (across BBC One and BBC Olympics 1) watched Greg Rutherford, the self-styled "ginger wizard" long jumper, reach 8.31 metres in the fourth-round to clinch gold at 9.25pm.
Elsewhere, 9.2 million viewers (across BBC One and BBC Olympics 7) watched Team GB’s women’s team pursuit cycling team take gold and break the world record at 6.05pm.
Rowers Katherine Copeland and Sophie Hosking’s unexpected victory in the women’s lightweight double sculls got a peak audience of 5.7 million at 12pm across BBC One and BBC Olympics 18.
BBC One was the most watched channel throughout the day on Saturday with back-to-back coverage from the Olympic Games.
The Saturday evening Olympics show got an average audience of 12.22 million viewers, a whopping 51.4% share, between 6.45pm and 10.30pm across BBC One and BBC One HD.
ITV1’s ‘Midsomer Murders’ managed an average audience of 2.03 million viewers between 8pm and 10pm on Saturday night, an 8.1% share of the available audience. An additional 101,700 watched the crime drama on ITV1 +1.
On Channel 4 the Anthony Hopkins and Ryan Gosling film ‘Fracture’ had an average audience of 915,400 viewers between 9pm and 11.15pm, a 3.9% share. An additional 291,500 watched the film on Channel 4 +1.
Channel 5’s ‘Big Brother’ had an average audience of 666,300 viewers across Channel 5 and Channel 5 HD between 9pm and 10pm, a 2.5% share. An additional 67,900 watched the reality show on Channel 5 +1.
This article was first published on brandrepublic.com