Wonga's game show deal challenged by Twitter protests
Ant and Dec, Simon Cowell and ITV have become the target of a Twitter campaign led by a Labour MP after the TV channel signed a deal for the new series of 'Red or Black?' to be sponsored by controversial lender Wonga.com.
After Media Week revealed that Wonga.com is set to sponsor the new series of 'Red or Black?' yesterday, Labour MP for Walthamstow Stella Creasy asked presenters Ant and Dec (@antanddec) to use their influence to speak out against the deal.
Creasy (@StellaCreasy) tweeted: "Hey @antanddec can I persuade you not 2 promote legal loan sharks by saying no 2 Wonga sponsoring red or black? http://bit.ly/OI1IRX RT"
Wonga.com is seen as controversial because its short-term loans carry a typical APR of 4,214%. Creasy believes they amount to legal loan sharks and contribute to putting families even further into debt.
Since her first Tweets yesterday she and the campaigning account @sharkstoppers have been re-tweeting other users’ comments about the deal.
For example Shirley Humphreys (@singhdasa) said: "Dear @antanddec, do you know what Wonga does & its impact upon vulnerable lives? Appropriate for family favs like you? Ask @stellacreasy".
Rich Mills (@richymills) tweeted: "Hey @antanddec @simoncowell look at the tweets from @stellacreasy – she's right about http://wonga.com ! Some social conscience please."
Campaigning by Creasy contributed to Transport for London banning controversial loans companies from signing big money sponsorship deals, such as the free tube and bus travel on New Year’s Eve.
Last week Wonga launched a digital platform called Openwonga.com, which aims to "inform the debate" around the brand and improve its reputation.
A spokeswoman for Wonga.com declined to comment.
The sponsorship was negotiated by PHD with idents created by Albion.Follow @MaisieMcCabe
This article was first published on marketingmagazine.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Head of Creative Partnerships Communicorp UK Dependent on experience, Our head office is Manchester but you can be based at any of our stations.
- Retail Marketing Manager Blue Skies Marketing Recruitment £28000 - £32000 per annum, Birmingham
- Digital Planner / Buyer - Client Side Aspire £150 - £200 per day, London
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again