Agency: JWT London
The interview took place at the filming for Coke's television show 'Beat TV', which is running throughout the Olympics.
Here Navarro talks about the short- and long-term results of the company's 'Move To The Beat' campaign and teenagers' engagement with features such as 'Beat TV'; how Coke's current activity will run in support of the Paralympic Games; the difficulties overcome while developing Coke's global marketing push, and how Coke's activation will move forward into the next Olympic Games.
This article was first published on marketingmagazine.co.uk
Agency: Adam & Eve