Tetley TV ad drops Tea Folk
By John Reynolds, campaignlive.co.uk, Thursday, 09 August 2012 08:45AM
Tetley's latest TV campaign, created by Dare, airs for the first time this weekend and marks a change in strategy for the brand, as it confines the Tea Folk to the back burner.
The TV ad airs on Monday (13 August) and features a young woman updating her social media page with a post that she's got a dream job. Before posting, she imagines the kind of clichéd responses she would get from her social media network.
She then realises, thanks to Tetley, that she would much rather share her news, face to face, over a cup of tea with her best friends. The ad concludes with the real friends enjoying their tea and friendly banter.
Along with the TV campaign, Tetley is revamping its pack design across the whole range, which gives the Gaffer and the other Tea Folk a contemporary makeover.
Tetley is also sponsoring Channel 5 family movies with a selection of idents that highlight the new brand positioning. In addition, the brand is running a radio promotion with Heart FM, and a digital and sampling activity.Follow @johnreynolds10
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- SENIOR ACCOUNT MANAGER - INTEGRATED AGENCY - £40K Blue Skies Marketing Recruitment £35000 - £40000 per annum, Benefits: Excellent agency benefits , London
- Senior Creative Team - Dubai based (tax free salary) MCG Associates Attractive Tax Free Salary, Dubai
- Senior PAYG Product Marketing Manager EMR £55000 - £60000 per annum + $1500/monthly accommodation allowance, Vietnam
- Designer Creative Recruitment £25000 - £30000 per annum, Hertfordshire
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'
- 'We will always love M&S' says Walker Media in goodbye statement