Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
By Mark Banham, mediaweek.co.uk, Thursday, 09 August 2012 01:00PM
A lot of work for charity: Aegis Media's Azon Howie gets fit
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This article was first published on mediaweek.co.uk
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.