Intel partners with W Hotels for Roman Coppola film competition
Intel has partnered with W Hotels to launch a 'Four Stories' filmmaking competition in conjunction with acclaimed filmmaker Roman Coppola and the Director's Bureau.
Filmmakers can submit their screenplays on a dedicated website, from today (10 August) until the end of the month. The four best scripts will be selected by a panel of experts.
Roman Coppola will select one of them to make into a film which he will write and direct.
The remaining three films will be made into 10 shorts, receiving their own director and cast, plus $500,000 (£320,000) in funding to create them.
The shorts will be filmed in the Maldives, Doha, Singapore, Barcelona and Mexico City, and premiered at red-carpet events at W Hotels Worldwide, as well as being broadcast on Intel’s Ultrabook Experience website.
The campaign, devised by Vice Media, is part of Intel's strategy to align its Ultrabook device with the artists, designers and creatives. It has planned more brand partnerships for the campaign, which rolls out in stages this year, but is yet to unveil them.
In May, Intel launched its largest campaign for almost a decade, to promote its Ultrabook computers, with the message, "Everything else seems old-fashioned".Follow @shearmans
This article was first published on campaignlive.co.uk
- Intel to air X Factor viewers' festive messages in live TV ads
- Intel seeks to differentiate ultrabooks from tablets with content creation drive
- Think BR: Branding the ingredients in the supply chain
- Apple cements most valuable brand status as UK's giants slide
- Intel pushes Ultrabook with biggest campaign for a decade
- Intel 'desperado' by Venables Bell & Partners
- Project Manager Red Sofa London £30000 - £35000 per annum, City of London
- Account Manager - Affiliate Marketing Shape Media up to £29,000 basic depending on experience, Central London
- Digital Agency Sales October £45k + commission + benefits, Zone 1
- Digital Agency Account Director October £55k + bonus + benefits, Great location in Zone 1
- Ad Operations Campaign Manager October £35k + bonus + benefits, Zone 1
Who should you be kissing on Twitter? A new microsite offers guidance
It’s National Kissing Day, as if you didn’t know. And to celebrate, instead of kissing each other, the lingerie company Curvy Kate has developed a new microsite. Using a scientific formula, otherwise known as the Twitter API, Curvy Kate has looked at who you follow and your tweets to determine who you should be kissing.