Intel partners with W Hotels for Roman Coppola film competition

By Sarah Shearman, campaignlive.co.uk, Friday, 10 August 2012 11:51AM

Intel has partnered with W Hotels to launch a 'Four Stories' filmmaking competition in conjunction with acclaimed filmmaker Roman Coppola and the Director's Bureau.

Four Stories: short-film competition is launched by W Hotels in partnership with Intel

Four Stories: short-film competition is launched by W Hotels in partnership with Intel

Filmmakers can submit their screenplays on a dedicated website, from today (10 August) until the end of the month. The four best scripts will be selected by a panel of experts.

Roman Coppola will select one of them to make into a film which he will write and direct.

The remaining three films will be made into 10 shorts, receiving their own director and cast, plus $500,000 (£320,000) in funding to create them.

The shorts will be filmed in the Maldives, Doha, Singapore, Barcelona and Mexico City, and premiered at red-carpet events at W Hotels Worldwide, as well as being broadcast on Intel’s Ultrabook Experience website.

The campaign, devised by Vice Media, is part of Intel's strategy to align its Ultrabook device with the artists, designers and creatives. It has planned more brand partnerships for the campaign, which rolls out in stages this year, but is yet to unveil them.

In May, Intel launched its largest campaign for almost a decade, to promote its Ultrabook computers, with the message, "Everything else seems old-fashioned".

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Digital Media Consultant Silverdrum £25,000 - £35,000 depending on experience + uncapped commission, London (Greater)
  • Account Director - B2B and IT David Thatcher Recruitment £45-55k, West London, M40 Corridor