Agency: BETC Euro RSCG
By Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk, Friday, 10 August 2012 11:15AM
The campaign went live this week. It aims to be a "visual reflection" of the brand’s "no half measures" messaging.
The ad features Green drinking from a can of Relentless before standing up to rap on top of a car bonnet. He then runs over a set of stationary vehicles before entering a venue and taking to the stage in front of dancing fans.
Green is joined on stage by Sierra Kusterbeck, the lead singer of American alternative-rock band Versaemerge, who sings a version of her single 'Avalon', written especially for the campaign.
The TV campaign was created by agency Resistance and directed by Ross Cairns.Follow @loullamae_es
This article was first published on campaignlive.co.uk