VIDEO: Marketing tours Coke's Beatbox venue at the Olympic Park
Marketing takes a tour of Coca-Cola's Olympic Pavilion, known as the Beatbox, and speaks to the soft-drink giant's Olympic portfolio director James Eadie about consumers' overall engagement with the experience.
The experience begins with a 200 metre tour around the outside of the building, which gives visitors the opportunity to touch and play the musical touch points along the route.
Each touch point releases the sound of a sport, including archery to ping pong, and allows consumers create their own music.
Most of the 300 Coca-Cola representatives guiding consumers through the pavilion have been selected from the six Olympic boroughs in London.
Coca-Cola expects to have around 200,000 visitors to the Beatbox during the course of the Olympic and Paralympic Games.
Eadie told Marketing that the company has been conducting a number of exit polls, surveys and collecting anecdotal evidence from visitors, to measure consumer engagement with the pavilion.Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Product Manager Ball & Hoolahan £30,000 per annum, South East England / London (Central), London (Greater)
- Partner Marketing Manager Stopgap £40000 - £50000 per annum + bonus, Brentford, London (Greater)
- Senior Marketing Analyst JV Recruitment £40000 - £45000 per annum, Benefits: Excellent Benefits, East Midlands Region / Leicestershire
- Account Manager - Shopper / Promotional Marketing Agency Stonor £30K + as a benchmark but depends on level of experience, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...
- 8 things I learnt as an IPA ad student
- Want a tactical ad? Should have gone to Specsavers
- Campaign Viral Chart: Always ad reaches no 1 for second time
- Agencies need to be more creative about creativity
- Greenpeace dresses up cats to help save tigers from extinction
- Maxus confirmed as world's fastest growing media agency