VIDEO: Marketing tours Coke's Beatbox venue at the Olympic Park
Marketing takes a tour of Coca-Cola's Olympic Pavilion, known as the Beatbox, and speaks to the soft-drink giant's Olympic portfolio director James Eadie about consumers' overall engagement with the experience.
The experience begins with a 200 metre tour around the outside of the building, which gives visitors the opportunity to touch and play the musical touch points along the route.
Each touch point releases the sound of a sport, including archery to ping pong, and allows consumers create their own music.
Most of the 300 Coca-Cola representatives guiding consumers through the pavilion have been selected from the six Olympic boroughs in London.
Coca-Cola expects to have around 200,000 visitors to the Beatbox during the course of the Olympic and Paralympic Games.
Eadie told Marketing that the company has been conducting a number of exit polls, surveys and collecting anecdotal evidence from visitors, to measure consumer engagement with the pavilion.Follow @loullamae_es
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Designer MCG Associates Attractive Tax Free Salary , United Arab Emirates
- Digital Producer MCG Associates Attractive Tax Free Salary, United Arab Emirates
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review
- Domino's Pizza launches TV ad for cheese and smokey bacon stuffed crust
- Hovis appoints Mother to ad account