Churchill launches first pet insurance ad
By Sarah Shearman, campaignlive.co.uk, Tuesday, 14 August 2012 07:00AM
Churchill, the insurance brand, is uniting its nodding dog brand ambassador with fellow canines and actor Martin Clunes in its debut ad for its pet insurance product.
The ad, created by WCRS, features real dogs travelling from all over the country, overcoming a series of obstacles, to thank the Churchill mascot for offering multi-pet insurance by giving him bones. The ad also features actor Clunes.
The creative directors were Jo Moore and Simon Robinson and the director was Dominic Brigstocke, while the production company was Tomboy.
The ad for the insurer, which is part of the Direct Line group owned by RBS, debuted last night (Monday).
Simultaneously Churchill also rolled out another ad for its home insurance. The spot, 'Lawnmower', sees Churchill and Martin at home in the garden on a lazy summer’s day.
Churchill creates 'Lawn Art' as a way of sharing the new home insurance offer with Clunes. Mediacom handled the media.
Churchill, which started out as a motor insurer, expanded into pet insurance in 1997 in the same year it moved into household insurance.
It signed up Martin Clunes to appear in its advertising in December. Previously Churchill has appeared with celebrities including Rolf Harris, Roy Walker, Melanie Sykes and Ricky Hatton.
Last month Marketing revealed Direct Line Group chief marketing officer Rick Vlemmiks was leaving the RBS-owned insurance group after just five months in the role.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Digital Account Manager! BRAND LED ACCOUNTS!! Ultimate Asset £30000 - £35000 per annum, London (Central), London (Greater)
- Senior Account Manager - Branding up to £39k Network Career Consultants £30000 - £39000 per annum, London (Central), London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film