Churchill launches first pet insurance ad
By Sarah Shearman, campaignlive.co.uk, Tuesday, 14 August 2012 07:00AM
Churchill, the insurance brand, is uniting its nodding dog brand ambassador with fellow canines and actor Martin Clunes in its debut ad for its pet insurance product.
The ad, created by WCRS, features real dogs travelling from all over the country, overcoming a series of obstacles, to thank the Churchill mascot for offering multi-pet insurance by giving him bones. The ad also features actor Clunes.
The creative directors were Jo Moore and Simon Robinson and the director was Dominic Brigstocke, while the production company was Tomboy.
The ad for the insurer, which is part of the Direct Line group owned by RBS, debuted last night (Monday).
Simultaneously Churchill also rolled out another ad for its home insurance. The spot, 'Lawnmower', sees Churchill and Martin at home in the garden on a lazy summer’s day.
Churchill creates 'Lawn Art' as a way of sharing the new home insurance offer with Clunes. Mediacom handled the media.
Churchill, which started out as a motor insurer, expanded into pet insurance in 1997 in the same year it moved into household insurance.
It signed up Martin Clunes to appear in its advertising in December. Previously Churchill has appeared with celebrities including Rolf Harris, Roy Walker, Melanie Sykes and Ricky Hatton.
Last month Marketing revealed Direct Line Group chief marketing officer Rick Vlemmiks was leaving the RBS-owned insurance group after just five months in the role.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Global Digital Brand Manager Jarlett de Grouchy £45000.00 - £55000.00 per annum + other benefits , Slough
- Marketing & Communications Director Stopgap £70000 per annum, London
- Account Manager Lipton Fleming £28000 - £30000 per annum + Bonus , London
- Associate Director of Content Strategy - London £75,000 Adam Recruitment £75000 - £76000 per annum + Benefits, London
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Evian baby Spider-Man 'rescues' fans with Twitter answers
- YouTube reveals user habits to appeal to 'older' marketers
- Pitch update: eBay's media contest, DFS and 2 Sisters Food Group
- McCann wins Qatar Financial Centre brief
- Three's pony and cats with thumbs top the cute Easter ad chart