Big Brother final audience down by a quarter to 1.5 million
Transsexual Luke Anderson's victory in the latest series of 'Big Brother' helped the show bow out with 1.5 million viewers last night, a quarter less than tuned in to the final of last year's series.
According to unofficial overnight figures, ‘Big Brother: The Final’ got an average audience of 1.48 million on Channel 5 and Channel 5 HD between 9pm and 10.30pm last night, a 6.6% share.
An additional average of 51, 516 viewers watched the final of the Schwarzkopf-sponsored show an hour later on Channel 5 +1.
The final of last year’s ‘civilian’ series of ‘Big Brother’ had an overnight audience of 2.05 million viewers on 11 November, while the final of the celebrity version was watched by 3.03 million viewers in January.
According to figures supplied by Channel 5, an average audience of 1.6 million viewers watched this series of ‘Big Brother’, slightly below last year’s average of 1.7 million but a decent performance for Channel 5 against the Olympics.
The current series is being investigated by Ofcom after complaints about bullying and racism. An Ofcom spokesman said the investigation was ongoing.
Elsewhere last night the most watched channel at 9pm was BBC One.
‘EastEnders’ had an average of 6.72 million viewers between 9pm and 9.30pm, while ‘Mrs Brown’s Boys’ was watched by 4.85 million between 9.30pm and 10pm.
This article was first published on brandrepublic.com
- ACCOUNT DIRECTOR - LUXURY BRANDS £60k Ultimate Asset £50000 - £60000 per annum, London
- Senior Planner, Integrated, £450 p/d Blue Skies Marketing Recruitment £450 per day, London
- Digital Design Manager Freedom Digital £50000 - £60000 per annum, London
- Commercial Analyst - Sky Go Extra Sky Negotiable, West London
- Account Manager, Temp to Perm, London Blue Skies Marketing Recruitment £32000 - £34000 per annum, London
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- HSBC launches Anyone's Game golf campaign
- Facebook and Airbnb sign up to D&AD New Blood