McDonald's ditches Innocent Smoothies
By John Reynolds, marketingmagazine.co.uk, Wednesday, 15 August 2012 08:45AM
McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers.
McDonald's began trialling Innocent Smoothie pouches in 2007, as part of its Happy Meal Offering for children.
However, customers failed to warm to them and found them to be too filling alongside their Happy Meals.
As a replacement, McDonald's has rolled out Fruitizz, a fizzy fruit juice drinks for children, which is being sold with children’s Happy Meals.
It has also decided to make its smoothies in-house.
McDonald's is trialling testing two "iced smoothies" for adults, which are blended in-store, across 63 restaurants in Wales and in the four restaurants at the Olympic Park.
McDonald's said: "From speaking to our customers, we knew that while parents appreciated the nutritional benefit of fruit smoothies for kids, they were widely considered a standalone snack or treat, rather than a meal accompaniment."
This article was first published on marketingmagazine.co.uk
- Account Director Purple Consultancy £40000 - £50000 per annum, London
- Creative Studio Lead - Corporate Purple Consultancy £36000 - £38000 per annum, London
- Senior Account Manager - Corporate Fundraising Stopgap £35000 per annum + Until December 2015, London
- Junior / Midweight Retail Designer - Award winning Agency Twist Recruitment £23000 - £27000 per annum + Really good benefits, West London
- MW Creative Team Purple Consultancy £30000 - £35000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media
- Haig Club launches David Beckham ad