Channel 4 hires Tanya O'Sullivan to head airtime and sales operations
Channel 4 has appointed Tanya O'Sullivan, the former head of airtime and sales operations at Channel 5, as its head of airtime management and operations, replacing Merlin Inkley.
In her new role O’Sullivan will be responsible for leading and developing Channel 4’s airtime management and ad ops division to help the broadcaster maximise ad revenue from its commercial airtime.
O’Sullivan will have responsibility for airtime management, inventory, video-on-demand and online operations, as well as looking after ratings for Channel 4’s ad sales team.
Since leaving Channel 5 in May 2011, after helping with its transition to new ownership, O’Sullivan has run her own executive search company specialising in the international pharmaceutical sector.
At Channel 5 in various commercial roles from 1996, O’Sullivan first worked in ad sales before taking the role of head of airtime in 2000 and then adding responsibility for sales operations to her remit in May 2008.
Early in her career O’Sullivan worked in media planning and buying at CIA Medianetwork, now MEC, and The Media Centre.
Jonathan Allan, sales director at Channel 4, said: "Tanya has a fantastic breadth of experience from all aspects of the broadcast equation and has a brilliant reputation with all those who have worked with her.
"We are very pleased to be welcoming her to Channel 4 very shortly and to benefit from her valuable direction and contribution to the leadership of the sales team."
O’Sullivan is the final appointment in Allan’s ad sales leadership team. Last week the long hunt for a head of digital and partnership innovation ended with the hiring of ex-Channel 5 head of digital Jonathan Lewis.
Other members of the senior team include heads of agency sales, Matt Salmon and Damon Lafford, and head of trading Ed Chalmers.
Inkley, Channel 4's former head of airtime management, left the broadcaster earlier this month after 20 years.
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Senior Planning Media Executive Gemini Search £24000.00 - £28000 per annum, London
- Senior Account Manager (worlds No1 Agency) London Adam Recruitment £35000 - £38000 per annum, London
- Marketing Manager - South West Stopgap £39000 - £47000 per annum, South West England
- Senior Marketing Manager Blue Skies Marketing Recruitment £30000 - £40000 per annum, Northamptonshire
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Facebook research finds 42% switch device mid-activity
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets