C4 hires TH_NK to create multiplatform entertainment experience
By Sarah Shearman, campaignlive.co.uk, Wednesday, 15 August 2012 11:17AM
Channel 4 has appointed TH_NK digital to create a multi-platform content experience for a major new drama series, 'Utopia'.
Theagency has been tasked with creating and designing a multi-platform experience to generate and engage an audience for the six-part conspiracy drama, prior to the show airing next year.
TH_NK will be working with the production company Kudos and the show's scriptwriter Dennis Kelly to build digital elements into the production, which is a new approach for Channel 4.
Channel 4 has created multichannel experiences around shows before, such as Misfits, but this is the first time the plot will be integrated into digital.
The agency won the pitch against undisclosed agencies.
Tarek Nseir, chief executive of TH_NK, said: "This is a very exciting creative process for all of us, which really takes digital seriously as part of the entertainment experience."
Last year, TH_NK built 'Pottermore', the latest iteration of J K Rowling's Harry Potter book series, which was billed as an "online reading experience".
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Senior Qualitative Consultant Trace £40000 - £50000 Per Annum, South East England / London (Greater) / London (Central), London (Greater) / London (East), Londo...
- Quantitative Research Director Trace £80k to £110k, South East England / London (Greater) / London (Central), London (Greater)
- Marketing Executive Salt £28000 - £30000 per annum, Oxfordshire
- Data Planner Dynamic New Alliances £25000.00 - £30000.00 per annum, London (Central), London (Greater)
- Virgin Holidays launches digital Caribbean push
- Yahoo appoints Marc Bignell as head of trading for the EMEA region
- Captain Morgan Facebook ad banned for suggesting alcohol conquers boredom
- McCann picked to resurrect Homepride's Fred
- Radio Times: 50 years of Doctor Who covers
- McDonald's marks 40 years with charity ad