C4 hires TH_NK to create multiplatform entertainment experience
By Sarah Shearman, campaignlive.co.uk, Wednesday, 15 August 2012 11:17AM
Channel 4 has appointed TH_NK digital to create a multi-platform content experience for a major new drama series, 'Utopia'.
Theagency has been tasked with creating and designing a multi-platform experience to generate and engage an audience for the six-part conspiracy drama, prior to the show airing next year.
TH_NK will be working with the production company Kudos and the show's scriptwriter Dennis Kelly to build digital elements into the production, which is a new approach for Channel 4.
Channel 4 has created multichannel experiences around shows before, such as Misfits, but this is the first time the plot will be integrated into digital.
The agency won the pitch against undisclosed agencies.
Tarek Nseir, chief executive of TH_NK, said: "This is a very exciting creative process for all of us, which really takes digital seriously as part of the entertainment experience."
Last year, TH_NK built 'Pottermore', the latest iteration of J K Rowling's Harry Potter book series, which was billed as an "online reading experience".
This article was first published on campaignlive.co.uk
- Account Manager . Oxford/Banbury £30,000 plus bonus package to £40,000 plus Golf. Mark Paine Recruitment £30,000 plus bonus to £40,000 OTE plus car/ Golf, Banbury, Oxfordshire
- Social Media Officer Care Quality Commission £34,241, London (Greater)
- Product Translator - German Creative Recruitment £80 - £100 per day, West London
- Marketing Officer (8 weeks / 2 month contract) Stopgap £25000 - £28000 per annum, West Midlands
- PR Account Manager Blue Skies Marketing Recruitment £30,000 to £40,000, South West London
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Adam & Eve/DDB grabs £100,000 prize from Posterscope