HTC launches £100m global media consolidation
By Katherine Levy, campaignlive.co.uk, Thursday, 16 August 2012 08:00AM
HTC, the Taiwanese smartphone manufacturer, is holding a review of its estimated £100 million global media planning and buying account.
ZenithOptimedia is the incumbent on the media business in Europe, including the £10 million UK account, and parts of Asia, including China. The integrated shop Deustch Los Angeles is responsible for media in North America.
HTC also works with other local agencies, but is expected to consolidate the business into one network.
The decision to consolidate global media follows a review of the global advertising account in October last year, which resulted in Mother being appointed as the global creative and strategic lead.
Mother had picked up the pan-European account three months earlier from McCann London.
In May, HTC also went to the market to find an agency to handle its global social media business.
Mother’s first work for the brand, which is fighting to steal market share from rivals such as Apple, was entitled "soundwave" and promoted the launch of the Sensation XL handset.
In April, HTC staged the world’s first free-fall fashion shoot on a mobile phone in a global campaign that was masterminded by the creative agency.
In Europe, HTC also works with the digital shop Profero and the integrated agency Momentum.Follow @KatherinePLevy
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Senior Account Manager - Branding up to £39k Network Career Consultants £30000 - £39000 per annum, London (Central), London (Greater)
- Project Manager Emma & Rachael & You £40,000, London (Central), London (Greater)
- Senior Press Officer Ball & Hoolahan £32,000 per annum, London (Greater) / London (Central), London (Greater)
- Head Of Strategy & Consumer Insight Ball & Hoolahan £75,000 + Car/Car Allowance, South West England
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film