Old Jamaica calls ad account pitch
By Anne Cassidy, campaignlive.co.uk, Thursday, 16 August 2012 10:45AM
Old Jamaica Ginger Beer is on the hunt for an agency to handle its advertising account.
The Cott-owned soft-drink brand has been in touch directly with agencies inviting them to pitch for the business. It currently works with the integrated shop Splash Worldwide.
Old Jamaica's most recent major marketing push was a £2 million TV campaign by Splash last year that included a sponsorship deal with the TV channel Comedy Central.
The ads featured the brand's Mr G character, previously known as Mr Cricket.
In June 2010, Old Jamaica rolled out a multi-million-pound campaign starring the Jamaican band The Jolly Boys. The activity aimed to bring new younger consumers to the brand as well as increase sales among Old Jamaica's existing consumers.
Old Jamaica first advertised in 2007 with the tagline "an oldie but a goodie" during coverage of an England vs West Indies cricket Test match.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Digital Account Director - FMCG Aspire £40000.00 - £45000.00 per annum, London (Central), London (Greater)
- Head of Brand Strategy & Sponsorship Telefonica Up to £100k + Car Allowance + 20% Bonus + Package, Berkshire
- Account Director / Senior Account Manager Beyond The Book £30000.00 - £37000.00 per annum, South East England / Oxfordshire / Oxford, Oxfordshire
- Campaign Manager Ninesharp £25000 - £30000 per annum, West Sussex
- Want a tactical ad? Should have gone to Specsavers
- Greenpeace dresses up cats to help save tigers from extinction
- Maxus confirmed as world's fastest growing media agency
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film