Walker Media lands National Geographic

By Maisie McCabe, campaignlive.co.uk, Thursday, 16 August 2012 11:25AM

Fox International Channels has reappointed Walker Media to handle its £3 million media planning and buying for the National Geographic Channel just six months after selecting WPP's M/SIX.

National Geographic Channel: M/SIX was the incumbent

National Geographic Channel: M/SIX was the incumbent

Fox refused to comment on the reasons for the M/SIX split, but added that the agency will work in "a European capacity, with our sales team".

Walker Media will plan and buy the National Geographic Channel's largest-ever ad campaign to promote its autumn season of programming, which marks a new direction for the brand.

Fox appointed M/SIX in February as part of its parent group News Corporation's realignment into WPP.

Cecilia Parker, the director of broadcast and marketing at Fox International Channels, said: "This is a hugely exciting time for National Geographic Channel and one that deserves to be underlined with a highly visible and impactful marketing campaign across multiple channels."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Brand Manager Ball & Hoolahan £43,000 per annum, London (Greater), South East England