Future's T3 claims 17,682 tablet circulation

By Daniel Farey-Jones, mediaweek.co.uk, Friday, 17 August 2012 12:55PM

T3, the Future-owned gadget magazine, has posted an ABC-verified figure of 17,682 copies for its interactive tablet edition circulation, as the popularity of digital editions of magazines continues to take off.

T3: Future title posted an ABC figure of 17,682 copies for its tablet edition

T3: Future title posted an ABC figure of 17,682 copies for its tablet edition

The average circulation figure covers seven issues published over the period from January to June 2012.

At the time of the last set of ABCs Future published independently-audited figures claiming 14,223 average monthly sales for the T3 edition, saying it would deliver ABC-audited figures this period.

Both sets of figures do not form part of the ABC data for magazine circulation, which includes a breakdown of digital edition figures.

Future is keen to stress its interactive edition is a different type of product to the magazine replica editions that are included in the ABC digital edition figures.

T3 has not published its print circulation in this ABC reporting period – last period it was an average 49,006 copies.

Excepting T3, Hearst's Cosmopolitan has supplanted Men's Health as the magazine title with the highest digital edition circulation.

Cosmopolitan sold 13,298 digital editions during the first six months of the year, ahead of 12,142 for Men’s Health.

In the previous six-month period, Men's Health had the highest digital edition circulation, at 7,779.

According to Hearst, 65% of Cosmopolitan's digital editions (priced £2.99) were sold through iPad, 28% through iPhone and 7% through the iPod Touch. Readers can read their issues on multiple devices once they have created an app account.

Ella Dolphin, group publishing director at Cosmopolitan, said: "Tablets and smartphones are part of Cosmopolitan readers' lives and enables them to access our content whenever they want, not just when they are passing a newsagent.

"I envisage the digital editions will grow again in line with tablet uptake and this will likely be a mixture of existing print buyers and new recruits to the brand."

Table: ABC Analysis of Digital Editions (excluding T3)

Title Publisher Total Average Net Circulation/Distribution (Digital Edition)
Cosmopolitan Hearst Magazines UK 13,298
Men's Health Hearst-Rodale 12,142
GQ Conde Nast Publications Ltd 9,652
How It Works Imagine Publishing 9,185
The Economist - Continental Europe Edition The Economist Newspaper Ltd 9,150
Total Film Future Publishing Ltd 8,108
The Economist - Asia Pacific Edition The Economist Newspaper Ltd 8,006
BBC Good Food Immediate Media Company 7,346
Elle (U.K.) Hearst Magazines UK 6,795
Harpers Bazaar Hearst Magazines UK 6,242
Vanity Fair Conde Nast Publications Ltd 6,242
The Economist - United Kingdom Edition The Economist Newspaper Ltd 6,146
Wired Conde Nast Publications Ltd 5,255
Esquire Hearst Magazines UK 5,205
New Scientist - US/Canadian Sales Reed Business Information Limited 4,914
Elle Decoration Hearst Magazines UK 4,846
Men's Fitness Dennis Publishing Limited 4,438
Stuff Haymarket Consumer Media 4,326
Health & Fitness Dennis Publishing Limited 3,389
Glamour Conde Nast Publications Ltd 3,164

This article was first published on mediaweek.co.uk

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