Future's T3 claims 17,682 tablet circulation
By Daniel Farey-Jones, mediaweek.co.uk, Friday, 17 August 2012 12:55PM
T3, the Future-owned gadget magazine, has posted an ABC-verified figure of 17,682 copies for its interactive tablet edition circulation, as the popularity of digital editions of magazines continues to take off.
The average circulation figure covers seven issues published over the period from January to June 2012.
At the time of the last set of ABCs Future published independently-audited figures claiming 14,223 average monthly sales for the T3 edition, saying it would deliver ABC-audited figures this period.
Both sets of figures do not form part of the ABC data for magazine circulation, which includes a breakdown of digital edition figures.
Future is keen to stress its interactive edition is a different type of product to the magazine replica editions that are included in the ABC digital edition figures.
T3 has not published its print circulation in this ABC reporting period – last period it was an average 49,006 copies.
Excepting T3, Hearst's Cosmopolitan has supplanted Men's Health as the magazine title with the highest digital edition circulation.
Cosmopolitan sold 13,298 digital editions during the first six months of the year, ahead of 12,142 for Men’s Health.
In the previous six-month period, Men's Health had the highest digital edition circulation, at 7,779.
According to Hearst, 65% of Cosmopolitan's digital editions (priced £2.99) were sold through iPad, 28% through iPhone and 7% through the iPod Touch. Readers can read their issues on multiple devices once they have created an app account.
Ella Dolphin, group publishing director at Cosmopolitan, said: "Tablets and smartphones are part of Cosmopolitan readers' lives and enables them to access our content whenever they want, not just when they are passing a newsagent.
"I envisage the digital editions will grow again in line with tablet uptake and this will likely be a mixture of existing print buyers and new recruits to the brand."
Table: ABC Analysis of Digital Editions (excluding T3)
|Title||Publisher||Total Average Net Circulation/Distribution (Digital Edition)|
|Cosmopolitan||Hearst Magazines UK||13,298|
|GQ||Conde Nast Publications Ltd||9,652|
|How It Works||Imagine Publishing||9,185|
|The Economist - Continental Europe Edition||The Economist Newspaper Ltd||9,150|
|Total Film||Future Publishing Ltd||8,108|
|The Economist - Asia Pacific Edition||The Economist Newspaper Ltd||8,006|
|BBC Good Food||Immediate Media Company||7,346|
|Elle (U.K.)||Hearst Magazines UK||6,795|
|Harpers Bazaar||Hearst Magazines UK||6,242|
|Vanity Fair||Conde Nast Publications Ltd||6,242|
|The Economist - United Kingdom Edition||The Economist Newspaper Ltd||6,146|
|Wired||Conde Nast Publications Ltd||5,255|
|Esquire||Hearst Magazines UK||5,205|
|New Scientist - US/Canadian Sales||Reed Business Information Limited||4,914|
|Elle Decoration||Hearst Magazines UK||4,846|
|Men's Fitness||Dennis Publishing Limited||4,438|
|Stuff||Haymarket Consumer Media||4,326|
|Health & Fitness||Dennis Publishing Limited||3,389|
|Glamour||Conde Nast Publications Ltd||3,164|
This article was first published on mediaweek.co.uk
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