VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By John Owens, prweek.com, Monday, 20 August 2012 08:26AM
Victoria Tate: leaving Open Road
Tate has stepped down from her day-to-day job to spend more time with her family, but will remain a shareholder in the agency.
It is understood that from September she will work in a consultancy role for a client, although Tate declined to give further information about the role.
The move comes five years after she co-founded Open Road, which specialises in corporate comms, CSR and public affairs. Tate co-founded Open Road with CEO Graham McMillan, chairman Nick DeLuca, and director Martin Le Jeune in January 2007.
Formerly, she was head of public affairs at Spirit Group, having been a director at Fishburn Hedges following eight years at the agency.
PRWeek reported last month that the agency has been called in by Vodafone for a CSR brief. Current clients also include Asda, Prudential, Airwave and Resolution.
This article was first published on prweek.com
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.
It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.