VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
By John Reynolds, marketingmagazine.co.uk, Monday, 20 August 2012 09:53AM
Warburtons: the family run grocery brand
His decision to stand down from the non-executive role follows a 37% plunge in profits at Warburtons, to £16.3m in 2011.
The company attributed the plunge, which was disclosed in June, to a restructure at its bakery operations.
In the 12 month period to 24 September 2011, Warburtons reported turnover of £495m, compared to £492m the year before. Profits slumped 37% to £16.3m.
Today AG Barr, the drinks brand, said Warburton was stepping down "to focus more on his role at Warburtons."
The fifth-generation Warburton has held the position of chairman at the family run business since 2001. He assumed control of the company in 1991, alongside cousins Brett and Ross.
AG Barr has appointed John Nicholson, a senior executive at Heineken, to the role of non-executive director.
Nicholson is currently president of Heineken Americas, based in New York. He will join the board in January.
Follow @johnreynolds10This article was first published on marketingmagazine.co.uk
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.