Inferno wins £5m NSPCC fundraising business

By Sara Kimberley, campaignlive.co.uk, Thursday, 23 August 2012 11:00AM

The NSPCC has appointed Inferno to handle its £5 million fundraising ad account.

NSPCC: appointed Inferno

NSPCC: appointed Inferno

Inferno won the business after a three-way competitive pitch in a process that started last month.

The appointment ends the NSPCC's long-standing relationship with its incumbent, Rapp. The agency had worked on the NSPCC account for 12 years and had been behind the activity for the charity's high-profile "Full Stop" and ChildLine campaigns.

Inferno's appointment strengthens its current relationship with the charity, which began earlier this year when it was hired to oversee the NSPCC's ad account for its Helpline service.

Now Inferno will be responsible for handling all of the NSPCC's fundraising activity, including DRTV across its ChildLine service, with campaigns expected to launch at the end of the year.

The NSPCC's media account is also under review.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs