Proximity scoops Clearblue digital

By Sara Kimberley, campaignlive.co.uk, Thursday, 23 August 2012 11:15AM

Clearblue, the pregnancy and fertility products brand, has appointed Proximity London to handle its global digital account.

Clearblue: account was previously held by the Leo Burnett-owned Arc

Clearblue: account was previously held by the Leo Burnett-owned Arc

The brand is operated by Swiss Precision Diagnostics, which is part-owned by Procter & Gamble. It hired Proximity after a two-month pitch process.

Valeria Consorte, the design marketing associate director at Swiss Precision Diagnostics, handled the process. The Proximity pitch team was led by its new deputy managing director and chief innovation officer, Gabrielle Moss.

The account was previously held by Arc, the Leo Burnett-owned shop. Leo Burnett Group will remain Clearblue's global ad agency.

Consorte said: "Proximity demonstrated real expertise and a passion for marketing to women in the digital space."

Mike Dodds, the Proximity chief executive, said: "This win perfectly complements a number of other brands we have that speak to women."

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
  • Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
  • PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
  • Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
  • Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London