Standard Life restructures marketing team
Life assurance brand Standard Life is to carry out a restructure of its global business, which will involve UK marketing director Bruce Kelsall departing the business in October.
The firm’s marketing, retail customer relationship and private client management functions will be integrated into a single new division, customer and marketing. The new team will be led by newly appointed managing director, customer and marketing, Stephen Ingledew, who was previously UK managing director, corporate.
Kelsall was promoted to the top marketing role in February 2011, following the decision of predecessor Simon Gulliford to step down. Kelsall first joined Standard Life in January 2010, having previously held the role of commercial director at Barclays' UK retail banking division. He has also consulted for a number of brands, including Experian and Santander.
The overhaul includes the promotion of Graeme McEwan to the position of director of group communications and brand, where he will oversee Standard Life’s company-wide brand strategy. McEwan was previously group director of communications.
A Standard Life spokesperson said: "Today’s changes allow us to take further advantage of the significant progress we've made transforming the operational and financial performance of Standard Life."
It follows the appointment of Paul Matthews as UK and Ireland chief executive in June.
This article was first published on marketingmagazine.co.uk
- Senior Digital Project Manager Red Sofa London £45000 - £50000 per annum, London
- Account Director + Account Manager / Brand Design Gemini Search £30000.00 - £50000.00 per annum, City of London
- Data Scientist - [Gaming|SQL|R|Python|Tableau] - Central London Salt £50000 - £65000 per annum + Excellent Benefits, London
- Senior Account Manager Duke Network Circa £32k - £37k, London (Central), London (Greater)
- Project Manager Major Players £37000 - £40000 per annum + Benefits , London
- The man who made Grey matter
- 'You're thirsty. We've got sales targets', says Oasis in summer campaign launch
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Heineken selects Publicis Worldwide to be lead global creative agency
- Beacons installed on 500 London buses by Exterion Media