Center Parcs talks to shops for brand task
By Anne Cassidy, campaignlive.co.uk, Thursday, 30 August 2012 09:30AM
Center Parcs, the holiday brand, is looking for an agency to handle a brand strategy brief.
The company, which spends £5 million on advertising, is conducting its search via the intermediary Oystercatchers.
Center Parcs is in talks with eight agencies, thought to include several ad shops.
The holiday company has previously worked with Beattie McGuinness Bungay, after the agency won a pitch to handle the business in 2010.
BMB went on to create TV work showing families taking part in outdoor activities.
One television spot, which featured on-screen copy that read "4 night breaks from £249 for 4 people", was banned by the Advertising Standards Authority after a viewer argued that it was not clear that the break had to be taken in January.
McCann Erickson Manchester held the Center Parcs account before BMB, creating a 2007 campaign called "feeling free".
This article was first published on campaignlive.co.uk
- Snr. Qualitative Consultant / Brand consultancy / Central LDN / c.£45k Trace £40,000 to £45,000, Central London
- Digital Planning Director Source £70000 - £85000 per annum, London
- Head of Planning Source £60000 - £85000 per annum, London
- Graphic Designer Creative Recruitment £216 per day, London
- Account/ Research Manager / Market research / West London / c.£45k Trace £40,000 to £45,000 , London (West), London (Greater)
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Aston Martin appoints WPP to global marketing account
- Cannes 2015: Highlights from the Campaign beach party
- UK wins four gold Film Lions