Center Parcs talks to shops for brand task
By Anne Cassidy, campaignlive.co.uk, Thursday, 30 August 2012 09:30AM
Center Parcs, the holiday brand, is looking for an agency to handle a brand strategy brief.
Center Parcs: worked with BMB and McCann Erickson Manchester
The company, which spends £5 million on advertising, is conducting its search via the intermediary Oystercatchers.
Center Parcs is in talks with eight agencies, thought to include several ad shops.
The holiday company has previously worked with Beattie McGuinness Bungay, after the agency won a pitch to handle the business in 2010.
BMB went on to create TV work showing families taking part in outdoor activities.
One television spot, which featured on-screen copy that read "4 night breaks from £249 for 4 people", was banned by the Advertising Standards Authority after a viewer argued that it was not clear that the break had to be taken in January.
McCann Erickson Manchester held the Center Parcs account before BMB, creating a 2007 campaign called "feeling free".
This article was first published on campaignlive.co.uk
Related articles
Additional Information
Campaign Jobs
- Account Manager Purple Consultancy £27000 - £35000 per annum, London
- Senior Digital Project Manager Purple Consultancy £45000 - £50000 per annum, London
- Senior Account Manager Purple Consultancy £32000 - £38000 per annum, London
- Account Director Purple Consultancy £45000 - £65000 per annum, London
- Account Manager Purple Consultancy £24000 - £28000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
